I'm in the UK this week, and here are my favorite signs spotted so far.
1) My kind of coffee mug!

2) Encouraging words in the Underground

3) One of the more honest warning signs I've seen

The warning sign is from The Royal Standard of England, which claims to be the country's oldest pub. Here is their sign:

And here's where to find out more about this lovely pub.
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Last week, I asked whether you prefer to see introductory "snippets" or full text in the blogs you read. I also opened a survey to allow you to vote on it. Here are my findings:
High-level findings:
- Most of you (about 66% of those who responded) preferred full text (and even within this group, many still like [Read more...] links for loooong posts)
- Most of you who favored [Read more...] links did so because it made the page more aesthetically pleasing
- People using RSS readers tended to favor full text (at least based on the mentions in the comments)
More color on these findings:
From the comments, I classified people as "Clickers," "Scrollers," and "Straddlers" - here are some observations on each.
Clickers...
- like to be able to quickly scan lots of article introductions
- tend to cite the cleaner look of the [Read More...] approach as a key factor in their enjoyment
- were more likely to read blogs and feeds while online
- Eric Mack offers some thoughts on why he uses the [Read More...] approach in the comments to the original item
Note: a couple of Clickers gave a use case in which they scan a page, then tell Firefox to open the links in a new tab, effectively queuing up all the [Read More...] articles they're interested in for later review. Great idea.
Scrollers...
- want to see information all in one place
- often find the [Read More...] approach as something that breaks their concentration / continuity
- don't like being left hanging (or just don't like to click)
- complained that they are sometimes forced to click a [Read More...] link, only to find 3 lines of additional text that could've been on the home page anyway
- are more likely to use offline readers to read blogs and feeds.
Straddlers...
- like to see a flexible approach based on article length - if the article is very long, break it so the page isn't quite so busy
- like the cosmetic benefits of links, but don't mind having medium-length posts in their entirety on the home page
- a couple liked snippets on the home page but full text in RSS feeds (I'm not sure I know how to do this, though)
- Bert Webb and John Richardson have some good comments (in the comments to the original item) about their philosophy on when [Read More...] links are better.
What I'm going to do about all of this
I think Bert and John are right on with their "length matters" philosophy. So, I'll continue to post full text on my pages unless I have a really lengthy post - in which case, I'll break it and continue on another page. I've even done that recently on the Never Work Alone blog.
A final note to all you people who break your posts and continue on another page
If you're a blogger, and you use the [Read More...] technique, a few user requests have come through loud and clear in this survey:
- Only break up your posts if their length warrants it. People get annoyed if they have to click over for just a few more lines of a post. You look like you're just trying to create more page views - and that's only good for you, not the reader.
- Make sure you leave enough of a summary on your home page to give people a sense of your point so they can make an informed decision about when to click through, and not wind up disappointed.
- Don't break in mid-thought or mid sentence. Ideally, you'll have a synopsis on your home page (like an executive summary) with the details on the click-through page.
Thanks to everyone who participated in this little study. I appreciate all your participation and input on this topic! I can rest easy knowing I've made an informed decision.
Related post: Snippets or full text?
Location: Hatfield, UK
Related post: Snippets or full text? Interim update...
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I'm in the loop now. The FilmLoop, that is. I heard about this from Guy Kawasaki (ironic because FilmLoop doesn't run on the Macintosh yet). It is a photo broadcasting ("photocasting") system--enabling you to push pictures to people (as opposed to pushing people to pictures). It's like photo sharing on steroids, and it's very cool - and it's free to consumers.
You probably don't have FilmLoop already, so the first thing that will happen is a one-click download and installation of the FilmLoop player. This will take less than a minute, and it is the first and last time you'll do it. Then the first loop will load.
You can go to the FilmLoop home page (http://www.filmloop.com/) to download the player. Or, if you prefer, I created a little filmloop with some pictures I took in New York (including one of me, Guy, and a friend of ours having dinner a couple of years ago). You can both download FilmLoop and subscribe to my New York loop by clicking here.
Once you're up and running, I'd love it if you'd also subscribe to another loop called "Faces of Genuine Curiosity" and add your photo to the loop. Just drag and drop onto the loop while it's showing on the screen, then click on your picture and add a comment telling me who you are. This will be a cool way to show some of the folks who hang out at this bus stop.
You can also click on the button in the right navigation bar of my site, under the "Feeds" section
Other FilmLoops for you to check out:
By the way - Mac users can sign up to be notified when the Mac version is available.
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