Leave a lasting Impression: How to Crush it at Your Next Networking Event

Whether you're running a small business, or involved in an "outbound" role in your company,
you'll inevitably find yourself networking to make connections with potential clients or partners.
Making a connection at a networking event is challenging for a number of reasons:

• If you're an introvert like me, you may have to fight the natural inclination to keep to yourself;


• The size of the crowd can make it difficult to know where to start;


• Maybe you don't think you're good at introductions or small talk.

Despite the complications that might arise in a crowded event, as a business owner or representative of your company, you can make an impact with the right strategy.

Pay Attention to Others

Attempting to build a network requires a real connection with the other party. According to Keith Ferrazzi on his website, it is important to pay attention to one individual at a time. Allowing attention to wander and spending only a short time with each individual will show a lack of appreciation for others.

Take time to connect with each individual for a reasonable length of time. Pay attention to the concerns, comments and information that the other individual is offering in a conversation. It will show an interest in their business and provide valuable insight into potential partners or clients. Find things you have in common, and use them to keep the conversation going.

Offer a Business Card

A business card provides a reminder of the conversation and offers a connection to follow through with ideas offered at the event. It is possible to obtain professional business cards through Overnight Prints that are appropriate for any company. Overnight Prints offers cards in small or large quantities, making it ideal for small-business owners. According to the company website, it is possible to order 50 or more business cards at a time. I've also seen people use "Moo Cards" from Moo.com to stand out from the crowd and make more of a lasting impression.

During an event, offering a business card plays a key role in maintaining a connection. According to Ned Smith on Business News Daily, small business owners are still using business cards to make profitable connections. Smith states that business owners often make around $5,000 for every 100 cards passed out during networking.

When offering a business card at an event, wait until after making a connection. Hand a card to the other individual when they ask for contact information, details about the company or before closing the conversation. It is impolite to hand out a card without making any connection beforehand.

Ask Questions

Every individual likes talking about their company, goals or ideas. According to Melissa Cassera on AOL, asking questions about the other person’s reason for attending an event will provide an opportunity to break the ice and obtain some information about other attendees.

Asking questions allows the other individual to talk about their company, interests, ideas or the information they hope to learn at the event. It also provides the opportunity to share as a conversation develops.

If you read about my questions for "genuine curiosity," you might get some good ideas on how to get people talking.

Follow Through After the Event

Obtaining a lasting connection requires a follow through with the individual. Following up with the other party can be as simple as sending a note, making a phone call or sending an email. A polite follow through will remind the individual of the conversation and provide the opportunity to talk in the future.

I carry around a small notepad to write down follow-up items. Some people write on the back of cards which can work -- just keep in mind that some cultures outside the USA see writing on someone else's card as a sign of disrespect. In Asia, there are a lot more rules to be aware of, so you might want to familiarize yourself with Asian business card etiquette. Which leads me to the next point...

Treat Every Individual with Respect

Respect is a key part of making an impression at any event. Even the individuals who are currently in a low position in a company can provide valuable insight or ideas. According to Keith Ferrazzi, treating every individual with respect will prevent uncomfortable situations in the future.

It is possible that an individual in a supposedly low position might become the head of a department or the CEO of a large company in the future. By treating every individual with respect, it is easier to prevent resentment or ill-feelings that will ruin a company.

Building a network and encouraging the growth of a company is not as hard as it might seem. With a few simple tricks, it is possible to create lasting connections that improve the quality and reputation of a company.

What's in your networking playbook? If you have any tips or tricks to share, I'd love to hear them - especially if you have any good stories!

How can you boost your productivity?

In the past, I've written a lot of things relating to personal productivity here, since efficient & effective throughput is a big quest for me. I recently ran across an article on the Industrial Space blog, called "7 Websites That Can Boost Your Productivity" and I found it worthy of sharing.

The post refers to a couple of familiar tools that I've written about before, such as Toodledo, which I use in conjunction with the Manage Your Now methodology; and RescueTime, which I use to track where I spend my time on my computer.

But wait- there's more!

Eric Thompson, the author of the post, also brought several additional web-based tools to my attention -- ones I'd never heard of before. Specifically, he shares info about Bitrix 24, PickyDomains, Yugma, JetRadar, and Vyew. I won't link to them here - instead, I encourage you to head over to the article on Industrial Space, read Eric's descriptions, and follow the links from there.

I will tell you that I've already added JetRadar to my toolbox - it is a great resource if you travel as much as I do!

And one more from me...

And while I have you, I'd like to mention one other website that has really helped my productivity: Buffer. Buffer, (aka BufferApp) is an easy-to-use tool to allow you to create a reservoir of things you'd like to tweet, and have them go out at scheduled times. I have a schedule set up to send out tweets several times a day, which I like because I can schedule 30 minutes to catch up on my blog and RSS Feed reading, then queue up a bunch of tweets to go out over a longer period of time.

For me, this helps keeping me from "tweet storming" a bunch of posts at once (I find that a bit annoying myself), and creates the illusion that I'm online and tweeting a lot more than I actually am (shh- don't give away my little secret). Buffer integrates with a lot of apps including the Twitter web site, Tweetcaster, the Google Reader feed, and others. Most of the time, I use the BufferApp Safari add-on, which lets me push a button to add a page to my buffer:

As you can see from the dialog, you can post the tweet now, add an image, and/or add it to your Buffer. Once it's in the buffer, it gets added to the list of items to go out on your assigned schedule. I just added the post in the screen shot to my Buffer, and it is scheduled to post Monday at 5:42pm Pacific time.

However, it may not go out at that time, after all… and why not? The answer lies in a cool feature of Buffer: You can edit your buffer - the app provides a web page to manage your buffer, which makes it easy to re-order items, edit them, elaborate, etc. so you can adjust when specific items get posted.

So if you like to tweet, check it out. And, once again, don't forget to check out the "7 Websites That Can Boost Your Productivity."

An easy way to play music from your phone over Bluetooth

My current car has an iPhone / iPod adapter built into it, which was really great when I had an iPhone.  Recently, however, I switched to a Samsung Galaxy S III which is Android-based, and not compatible with the iPhone jack.

I'm lucky enough to also have an Aux plug in my car, which means I can play any audio source that uses a 3.5mm stereo plug so that made switching to my Samsung was pretty easy.  For a week or so, I used a patch cord to connect the headphone jack on my Samsung to the Aux input on my car stereo.  

However, there were two problems with that approach:  

• First, I didn't like having an extra wire get in my way all the time.  
• Second, I got this "whining" noise along with my music, which happened anytime my phone was plugged into both the USB charger and the Aux input.

I've found good solutions to both of these problems, for a reasonable cost.

Solution 1: Use Bluetooth to play audio from your phone over your car's stereo

I found a device called the "Miccus BluBridge Mini-Jack RX: Bluetooth Music Receiver" which you can pair with your phone, plug into the Aux jack and play your music wirelessly.  It works very well, and I find the sound quality to be very good - I think the fact that Bluetooth is a digital signal contributes to very good quality audio.

The only (minor) inconvenience is that I have to push the button on the BluBridge to turn it on so it connects to my phone when I get in the car.  Aside from that, I'm very happy with this device.

You can use this device with anything that has a 3.5mm stereo input jack, not just in the car.  It comes with a number of cables to allow you to connect it to things like the RCA plugs on the back of your home stereo, too.  That means you can pipe your phone's music into external speakers, the input on a home stereo, etc.  It has rechargeable batteries that last about 8 hours in continuous use.  

In my case, I leave it in the car so I plug it into my car to keep it charging anytime the car is running (I have a USB charging adapter that plugs into the 12v adapter in my car - the jack that we used to call the cigarette lighter in the olde days).

Oh - and by the way (on my car, at least) I can still take calls over the Bluetooth handsfree gizmo built into my car, since Bluetooth only classifies the BluBridge as a "Media Device" so the phone still sends phone calls to my car.  When the call comes in, the music pauses, then starts up again when the call hangs up.

Solution 2: Stop the whining noise when your phone is plugged into the charger

Initially, when I had my phone connected to the Aux jack with wires, I got whining over the speakers any time my phone was plugged into the charger.  Apparently, this is engine / alternator noise that bleeds through.

When I switched to the BluBridge it didn't matter if my phone was plugged in, but I still got that same whining anytime the BluBridge was plugged into the cigarette lighter to charge.

For both of these cases, the solution to getting rid of the whine is pretty easy - I bought a device called a "PAC Ground Loop Isolator for 3.5 MM Applications," which is an inline noise filter.  You plug your audio source into one end of this device, then connect the other end into your Aux jack and the whining noise magically disappears.  OK, so it's science, not magic, but the sound is still gone.

If you have either or both of these challenges in your car audio life, I recommend these solutions - I'm very pleased with them.  Now I can listen to my music, or catch up on podcasts during my drive time.

Oh - the phone? I love the Samsung Galaxy S III, as well.  The iPhone was great, but I found the screen to be too small for me (I have large hands) and I like the big, bright AMOLED screen.  It's also fun to tinker with Android.

Is your laptop bag getting too heavy?

What better time than now to go through your laptop bag and find ways to lighten your load?  When I was preparing to hit the road this week, I noticed just how heavy & cluttered my laptop bag was.

I set aside some time on Sunday night to reduce my “travel weight” by getting rid of some things in my bag.  Here are some strategies to help you if you decide you want to lighten your load:

1. Move into a smaller place

   • Nothing forces decisions like having to fit your stuff into a smaller laptop bag.  This is a good strategy if you want to become less of a packrat with the things you carry along with you.  Don't go too far, though - remember sometimes you need room to bring back the things you bring on the road with you.
   • I have done the "try out" process on laptops before since I have a local luggage store with a very customer-friendly return policy.  I buy a bag, take it home and, if I don't like how it accommodates my stuff, I return it.  You can do the same via eBags - their selection is amazing - but it might take a little longer due to the shipping time..

2. Start with a clean slate

   • This is an extreme approach.  You empty your bag ad put in absolutely the bare minimum of “stuff” back in.  Travel like that for a while, and only add in things that a) you discovered that you really needed during a trip; and b) you are absolutely sure you will need within your next 3 trips.

3. Find lighter alternatives to the things you carry

   • This is the kind of approach that extreme backpackers take when they select their backpacking gear – ultralight tents, cups, etc.  You don’t have to go that far, but you could do things like:
     • carry a Kindle instead of books;
     • carry an iPad instead of a laptop;
     • move to a smaller / lighter laptop;
     • carry a smaller note pad instead of the larger one you’ve been lugging around;
     • stop carrying chargers you seldom use on the road;
     • find multi-purpose items (like a single charger that will charge multiple devices)

4. Audit your stuff

   • If you can’t decide what to leave behind and what to keep, audit your bag at the end of each trip.  What things did you ignore, what things did you use?  Are there things you can drop from your bag for your next trip?  If you’re not sure, leave it behind and see how much you miss it.
   • If you are a GTD follower, you could weave this into part of your inbox processing at the end of a trip – don’t just empty your inbox -- empty your bag, too.

These are just some ideas to help you lose some weight really quickly and make it easier on your back.  Got strategies of your own?  I’d love to hear them.

Longer battery life for your iPhone

Even though my iPhone 4's battery life is much better than my old iPhone 3Gs's battery life, I still need extra juice.  I notice it most when I'm traveling, such as when I attend a trade show or similar event.

In these situations, I am often on-the-go from early in the morning until well past midnight and tend to use my phone a lot more for social media, map searches, email, etc.  That means I often run my phone down by early evening.  Not good.

The solution? For the past couple of months, I've been using a Mophie Juice Pack Air battery pack / sleeve for my iPhone 4 and I love it (I have the black version - the red ones weren't available when I bought mine - bummer).

The Mophie Juice Pack air is a thin, light sleeve for the iPhone 4 that not only protects the phone, it has a built-in battery you can use to fully recharge your phone.

The Mophie has a switch on it that lets you decide when you want to tap into the reserve battery. I tend to wait until I'm at about 15-20% remaining battery, then flip the Mophie's switch and let it recharge my phone.  It has saved me on a number of occasions, I assure you.

The Mophie Juice Pack air includes the battery pack / sleeve itself, along with a cable you can use to charge and sync your phone to your computer (the only thing I don't like:  the Mophie uses a Micro-USB port instead of a larger, more robust port (I think all Micro-USB's are a bit too flimsy for my taste).

So, if you use your phone a lot and find yourself running out of juice during the day, you'll love the Mophie JuicePack Air (yes, it's still small enough to fit in your pocket with the Mophie on the phone).

By the way - if you have an iPhone 3Gs, you can still get a Mophie Juice Pack Air for the iPhone 3Gs - my son is using my old phone and old Mophie, and it would be very difficult to get him to part with the JuicePack Air.